Twitter has temporarily paused ads in Ukraine and Russia, one of several steps the company is taking to highlight safety information and minimize “risks associated with the conflict in Ukraine.”
“We’re temporarily pausing advertisements in Ukraine and Russia to ensure critical public safety information is elevated and ads don’t detract from it,” the company in an update that was also shared in Ukrainian. Twitter also said it’s temporarily halting the recommendations feature that surfaces tweets from accounts users’ don’t follow in their home timelines in order to “reduce the spread of abusive content.”
Twitter didn’t indicate how long these measures would be in place, but said it was part of its ongoing work to respond to the Russian invasion of Ukraine. “We’re actively monitoring for risks associated with the conflict in Ukraine, including identifying and disrupting attempts to amplify false and misleading information,” the company said.
We’re temporarily pausing advertisements in Ukraine and Russia to ensure critical public safety information is elevated and ads don’t detract from it.
— Twitter Safety (@TwitterSafety) February 25, 2022
The company added that it’s directing users to Moments and Events curated by its editorial team in order to provide additional context about what’s happening in Ukraine. Researchers have warned that misinformation and disinformation about Ukraine will to social media platforms.
Twitter said it’s also working to keep “high-profile accounts” safe from hacking attempts. “We’re actively monitoring vulnerable high-profile accounts, including journalists, activists, and government officials and agencies to mitigate any attempts at a targeted takeover or manipulation.” The company’s move comes one day after Facebook announced it was enabling its one-click tool for people in Ukraine to help users there safeguard their personal information.