The map function on Instagram got a lot more useful today, in a Google-inspired kind of way. The new Instagram map supports searches and filters, allowing users to look up restaurants, attractions and other hot spots directly in the app, rather than simply viewing where a photo was posted. The updated map also features posts, stories and guides tagged by users, offering a glimpse into the local scene wherever you search.
The map supports hashtag searches and offers the ability to explore by tapping tagged locations in the feed or Stories. You can also type the name of an establishment, city or neighborhood directly into the Explore page and see results on the map. The new map allows users to save their searches in a collection and share locations with other Instagrammers, as well.
Using location stickers on posts and Stories will add that content to the search results on the new map, as long as your profile is public. Visually, the map features Instagram icons where the attractions are, allowing searchers to tap and see Stories or visit the profile pages of businesses they find interesting.
This is yet another step in Instagram’s plan to become a one-stop shop for social networking, commerce, traveling and, like, life in general. For instance, earlier in July, Instagram rolled out the ability to buy things directly in chat. Moves like these make it easier for users to simply stay on Instagram, rather than opening up Google Maps or Venmo and taking their ad-supported eyeballs elsewhere.