After years of rumors, . It emerged in 2017 that Snap was considering building its own drone, so Pixy has been a long time coming. In March 2021, it was reported that Snap invested in a company called Zero Zero Robotics (which it previously tried to buy) and that the two sides were collaborating on a selfie drone.

Folks in the US and France can buy Pixy now. It costs $230. Snap says the drone will be available while supplies last.