Instagram today is celebrating its 10th birthday with the launch of several new features, including a private “Stories Map,” offering a retrospective of the Stories you’ve shared over the last three years, a pair of well-being updates, and the previously announced IGTV Shopping update. There’s even a selection of custom app icons for those who have recently been inspired to redesign their home screen, as is the new trend.
The icons had been spotted earlier in development within Instagram’s code, and it was expected they would be a part of a larger “birthday release.” That turned out to be true.
With the update, Instagram users across both iOS and Android can opt between a range of icons in shades of orange, yellow, green, purple, black, white and more. There’s also a rainbow-colored Pride icon and several versions of classic icons, if you want a more nostalgic feel.
The new Stories Map feature, meanwhile, introduces a private map and calendar of the Instagram Stories you’ve shared over the past three years, so you can look back at favorite moments. Though this may surprise some users who thought Instagram Stories’ ephemeral nature meant they were deleted from Facebook servers over time, it’s not the first time Instagram has pulled up your old Stories to build out a new feature.
Instagram’s “Story Highlights,” for example, first introduced in 2017, allowed users to create a permanent home for some of their formerly ephemeral content.
Two other new features also rolling out with the latest release are timed alongside the kickoff of National Bullying Prevention Month. The first, which will begin as a test, will automatically hide comments similar to others that have already been reported. These will still be visible under the label “View Hidden Comments” if you want to see what’s been removed from the main comment feed.
This feature is somewhat similar to Twitter’s “Hide Replies” feature that launched globally last year. Like Twitter, the feature will place the inappropriate or abusive remarks behind an extra click, which supposedly helps to disincentivize this sort of content, as it could be hidden from view. Except in Twitter’s case, the original poster had to manually hide the replies. The Instagram feature, however, is attempting to automate this functionality.
Instagram says it’s also expanding its nudge warnings feature to include an additional warning when people repeatedly try to post offensive remarks. Already, Instagram provides an AI-powered feature that notifies people when their comment may be considered offensive by giving them a chance to reflect and make changes before posting. Now this feature will target repeat offenders, suggesting that they take a moment to step back and reflect on their words and the potential consequences.
The company also released new data about trends across its platform as well as an editorial look back at Instagram’s major milestones.
Here, it revealed trends across music — like how KPOP is the No. 1 most-discussed genre — along with other trends, like top songs, AR effects, top Story Fonts and more. Instagram said more than a million posts mentioning “meme” are shared on its platform daily, 50% of users see a video on Instagram daily, there are over 900 million emoji reactions sent daily and the average person sends 3x more DMs than comments.
The updated app is available across iOS and Android.