Facebook is rolling out another with Apple, has made the so-called “ one of his top talking points about the iPhone maker. The company already created a workaround for businesses to circumvent in-app purchases for paid events, and has told creators Facebook won’t take a cut of their earnings . On Wednesday, Zuckerberg said creators would also be able to download their subscriber lists in order to have “more ownership of their audience.”
Winning over creators has become an increasingly important priority for Facebook, which already announced plans to funnel into creator programs by the end of next year. The company sees creators as key to fending off rivals like TikTok and YouTube, and winning back the demographic. Newly disclosed documents show that Facebook and Instagram are facing in the number of younger users on its platform. The trend has worried executives and stumped researchers, who have so far been unable to turn the numbers around.