Facebook is rolling out another with Apple, has made the so-called “App Store tax” one of his top talking points about the iPhone maker. The company already created a workaround for businesses to circumvent in-app purchases for paid events, and has told creators Facebook won’t take a cut of their earnings until 2023. On Wednesday, Zuckerberg said creators would also be able to download their subscriber lists in order to have “more ownership of their audience.”

Winning over creators has become an increasingly important priority for Facebook, which already announced plans to funnel $1 billion into creator programs by the end of next year. The company sees creators as key to fending off rivals like TikTok and YouTube, and winning back the “young adult” demographic. Newly disclosed documents show that Facebook and Instagram are facing increasing declines in the number of younger users on its platform. The trend has worried executives and stumped researchers, who have so far been unable to turn the numbers around.